Lumis Value Add
Each of our investments has a clear execution
strategy that involves working with the current
management team to lay down the building blocks
of an enterprise in the making. This is achieved
by joint effort and commitment of the senior
leadership of the firm and a diverse set
of resources that we bring in to execute.
Some key aspects of our Operating philosophy are:
Service Creation & Operating Processes
At Lumis, we believe
that “most constructive work involves achieving some kind of
a balance.” Mature organizations, irrespective of their size,
have a viable set of products and/or services,
which they have successfully used to service
customers in some markets. The objective is to
strike the right balance of product/services portfolio, in context
of specific sections of the global market, for rapid scaling.
Our experience has given us insights into professional
and cultural preferences of various growth markets. This insight enables
us to create an appropriate balance in terms of selecting what to
do, what to avoid, how to do it, and most important, how to measure
what matters.
Lumis uses a “Spearhead” approach to Service Creation.
This approach involves careful evaluation of
service/product mix that allows an appropriate
entry strategy into a market segment and enables creation of robust
delivery capability around that offering to ensure the highest level
of delivery and quality. This is followed by several related actions
to achieve end goals such as:
- Select among “Easiest to Deliver”, “Most Profitable”, “Most
Scalable”, “Highest Demand” alternatives in line with the
overall strategy
- Consolidate Delivery Teams, Marketing Material, Sales Team and Alliances
- Identify and Develop Pilot Accounts
- Account Mining for other services through dedicated Account Management
- Use Alliances and Sales teams to broaden Customer Base
- Obtain Customer Feedback and augment service offering
- Evaluate potential M&A for accelerated growth in the chosen area
While the steps above are fairly universal, blending
this approach with market sensitivity, scalability, core competence
and service stickiness helps us evolve an overall strategy for Service
Creation that is more likely to succeed.
In Service Delivery, the key aspects are:
- Setup Delivery Bases where it makes most sense to the customer,
and not just where there is a cost arbitrage; integrate delivery
from various locations seamlessly.
- We do not invest in vanilla service firms, but in domain-rich solutions
providers. Hence a keen focus on the Integration of Components such as firmware,
analytics, monitoring, exception management, etc.
- Managing Operations by measurement and utilization is as critical as
inventory and material turns to a plant. We believe in deploying robust production
methodologies early on in a business lifecycle and then monitoring metrics
very tightly on the line. Reiterating as stated above, measure what matters.
Business Development & Commercial Processes
Business
Development is the key to growth in new markets, and the knowledge
of local markets along with complete empowerment, are critical success
factors. Lumis brings in rich experience in Account Management,
Service Level Agreements, Contract Structuring and Performance Management
to ensure winning and retaining customers.
Our perspective on scaling order book and business
is:
- The entire leadership team including the CEO and Delivery
Leaders own the numbers and hence the responsibility to charter
the growth story stays with them, and not just with Business Development
team as a function.
- Hunting (new client generation) & Farming (cultivating and growing
established clients) are separate functions, and hence people with separate
skills should staff them. While Business Development does get the right attention
it deserves, Account Management often gets undermined in small to mid-sized
businesses, which should not be the case. Getting the best subject matter experts
in front of existing clients as relationship- owners is vital, and an accordant
structure should be created in the organization to enable such client management.
- We also believe that for successful operations in several different
markets, it is imperative to have robust commercial processes that support
the Business Development team and ensure full transparency and compliance from
a customer perspective.
M&A, Alliances & Partnerships
M&A, Alliances & Partnerships
often form the most important part of the “Go To Market” strategy
for a company exploring new capabilities or new markets.
The Lumis
perspective is:
- M & A should be truly leveraged for capability or geographic
augmentation, and not just to buy revenues
on book.
- All three – M & A, Alliances & Partnerships – should
be structured with adequate focus on in-principle connect with leadership teams
of both sides. It would be important to ensure that the three don’t end
up becoming just channel management.
- Partnership play-out is best when services/solutions get truly stitched
into one integrated offering and not another item on the menu, which makes
the “part” always believe that the “whole” needs them
more rather than evolve as a composite ecosystem.
The Lumis team has executed several M&As and working alliances
in the past in such niche areas such as Tax Solutions, SAP Consulting,
Demand Planning Solutions, and Manufacturing Execution Solutions;
and with some major Product & Services Principals such as Oracle,
SAP, Bearing Point (KPMG) and PwC (IBM). Such
relationships delivered market impact in diverse geographies such
as US, Italy, Netherlands, China, Singapore, etc.
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